Aires FAQs
Your questions answered.
General
What is AIRES?
AIRES helps new-home real estate teams capture, engage, qualify and convert buyer demand.
Who is AIRES built for?
Developers, sales teams, marketing teams and agencies selling new-home projects.
What types of real estate projects can use AIRES?
AIRES can support projects ranging from individual developments to large, multi-community portfolios.
Can AIRES support multiple projects or communities?
Yes. Teams can manage buyer demand, campaigns and performance across multiple projects.
Cooper
What does Cooper do?
Cooper responds to inquiries, answers project questions, qualifies buyers, nurtures leads and books appointments.
Do I need AIRES CRM to use Cooper?
No. Cooper can work with AIRES CRM or connect with a compatible existing CRM.
Which channels does Cooper support?
Cooper can engage buyers through SMS, email, voice and web experiences.
How does Cooper qualify and nurture buyers?
Cooper follows your sales process to understand factors such as budget, timeline, preferences and purchase intent.
When does Cooper hand a lead to a salesperson?
You define the handoff rules. Cooper can notify your team and book an appointment when a buyer is ready.
Can we customize Cooper for each project?
Yes. Cooper’s knowledge, questions, responses and qualification criteria can be configured for each project.
AIRES CRM
What if I already have a CRM?
You can continue using it. AIRES can connect with compatible CRMs rather than requiring you to replace your existing system.
Can AIRES integrate with our existing tools?
AIRES supports integrations with selected CRM, calendar, website and lead-generation tools. We’ll confirm compatibility during your demo.
Do I need Cooper to use AIRES CRM?
No. AIRES CRM works independently, with Cooper available as an optional AI sales agent.
What buyer activity does the CRM track?
AIRES combines website activity, UTM data, ad sources, registrations, conversations, preferences and engagement history in one buyer profile.
Can portfolio teams manage multiple projects?
Yes. AIRES gives teams a shared view of demand and performance across projects and communities.
Onboarding
How quickly can we launch?
Timing depends on your projects, channels and integrations. We’ll provide a clear launch plan after reviewing your setup.
What does AIRES need from our team?
We typically need project information, buyer FAQs, qualification rules, lead sources and your preferred sales workflow.
Can you import our existing leads and project data?
Yes, in most cases. We’ll review your data and recommend the best migration approach.
How are scripts, rules and calendars configured?
We configure them with your team during onboarding and test the complete buyer journey before launch.
What training and support are included?
Your team receives onboarding, platform training and ongoing support as your projects evolve.
Pricing, data and next steps
Can we purchase Cooper and AIRES CRM separately?
Yes. You can start with Cooper, AIRES CRM or use both together.
How is pricing structured?
Pricing depends on the products, project scope and required integrations. Contact us for a tailored recommendation.
How does AIRES protect customer and buyer data?
AIRES uses controlled access and responsible data-handling practices. Detailed security information is available during the buying process.
What happens after we book a demo?
We’ll learn about your projects and workflow, show you the relevant products and recommend the best starting point.
Ready to stop losing your best leads?
Tell us a little about your team. We’ll be in touch to arrange your demo.