The CRM built around new-home demand.

Capture every lead, understand buyer intent, activate smarter campaigns, and connect demand to inventory in one shared system.

Book a DemoSee How It Works
Contemporary residential architecture
Dashboards

Dashboards+ Call to Action

OverviewTrafficAdvertisingEventsLead RegistrationSales SummaryFinancialsInventory DemandPurchasersDeposits

Inventory All time

120 / 240 available
Available120Held back32Coming soon12Reserved24Sold16

Demand By FloorplanAll time

A3
525
B3
375
A2
90
B1
90
B2
90
A1
8
C1
2
C2
2
View Details

Demand By TypeAll time

1 Bedroom
525
2 Bedroom
375
Penthouse
90
View Details

Demand By SourceAll time

Registration Forms
525
PC Survey
375
Worksheet
90
Reservation
8
View Details

Heatmap 0100By SourceAll time

AIRES

Inventory

120 / 240 available
NorthWestSouthEast

Turn buyer signals into
smarter sales actions.

Capture Every Registration

Bring registrations from connected websites, forms, and campaigns into one place. Track every buyer from first inquiry to the next conversation.

MetaGoogleWebform
Lead ScoreB 75/100
Trend Improving
Lead score 75

Track Ads + Lead Sources

Connect leads to campaigns through UTMs, then enrich buyer profiles with engagement and intent—so you know what brought them in and what matters next.

Total Ad Spend

$47.43K
Facebook$5.00K
Instagram$3.25K
Google Ads$6.81K
Linkedin$8.66K
Wechat$4.43K
Red Note$6.90K
Youtube$5.65K
Livable$6.74K

Total Impressions

7M
Facebook2M
Instagram396K
Google Ads1M
Linkedin503K
Wechat1M
Red Note365K
Youtube2M
Livable188K
All regions · All devices example campaign report

Run Sales from One Page

See conversations, preferences, qualification, and next actions in one buyer record—so your team always knows where to pick up.

Total Contacts

224 65 this week

Leads

9 4 this week

Brokers

15 3 this week

Recent Leads

Upcoming Meetings

La Posada Lunch12–1:30 pm
Meeting with Marlene Worsham at PC3–3:30 pm
Wed15
Jenna Breakfast6–7 am
FW: Whitecap NPI Meet & Greet Tour12:30–4 pm

Tasks

Follow up on pricingDue tomorrow
Client prefers downtownDue Oct 16, 2025
Client prefers downtownDue Oct 16, 2025
Client prefers downtownDue Oct 16, 2025
Client prefers downtownDue Oct 16, 2025
Client prefers downtownDue Oct 16, 2025
Client prefers downtownDue Oct 16, 2025

Recent Activity

Drip 3 of 4 - Workflow NameOpened
Welcome emailOpened
Outbound call5 min duration
Appointment reminderDelivered

My Stats

Calls28
Tasks25
Notes0
Emails132
Meetings0
SMS0
Total185

Sales Pipeline

Contacts525
Prospects390
Reservations60
Sold Firm25

Launch Targeted Campaigns

Build audiences around buyer interests and engagement, then send relevant email and SMS campaigns that bring buyers back.

Marketing › Campaigns › Your Dream House

Your Dream House Campaign ● Sent Download csv

Performance Trend Over Time

100%75%25%0%
Sep 22Sep 23Sep 24Sep 25

Email Funnel

Delivered525
Opened375
Clicked90
Converted8
Unsubscribed2
Bounced2

Connect Demand to Inventory

Match buyer budgets, preferences, and project interests to available homes—and make every follow-up more relevant.

NorthWestSouth
Floor 1Floor 2Floor 3Floor 4

Report Lead Intelligence

See where demand comes from, what buyers want, and how opportunities progress—so your team knows where to focus next.

Total Contacts All time

525↗ Up 23 this week
Contacts525
Prospects375
Reservations60
Sold Firm25
View Details

Lead Score All time

200150100500
A
B
C
D
E
View Details

Registrants This week

23↗ Up 15% this week
20 contacted3 left
Website5
Walk in10
Referral5
Digital ads5
View Details

Inventory Sold All time

23%↗ Up 3% this week
32 / 121 units sold89 remaining
View Details32
Available Units89
Revenue Sold$23,563,000
Revenue Available$173,658,335

Sales Team Activity This week

Team member
Barry T.1350150905
Sally G.1070170757
Barry T.1350150905
Sally G.1070170757

Marketing

VIP Realtors120
Referrals321
Unsubscribes38
VIP Realtors
Friends & Family
New Priority Leads
1st Time Buyers
Family 3 Bedrooms

Turn every buyer signal into useful intelligence.

Unified Lead Profiles

Source, status, owner, registrations, conversations and engagement history.

Lead Score > 90Registration date = This month
Registration dateNameScore ↕
Oct 8, 2025Amelia Clark92
Oct 8, 2025Malenie Grace91
Oct 8, 2025Melody Chang90
Oct 8, 2025Simone Adams95
Oct 8, 2025Seo-yung Kwang97
Oct 8, 2025Arshpreet Amid92
Oct 8, 2025Vanessa Keshav91
Oct 8, 2025Gyuri Akitaka94

Smart Lists + Segmentation

Dynamic buyer groups based on project interest, behaviour, qualification and intent.

Answer Questions · FAQ
Budget · QUALIFY
Timeline · QUALIFY
Ready for Sales
Qualified Lead

Unit 241 - Paulina Evans

Status Ready for sales⌄

Unit Preference Plan A1 / 1 Bedroom
Floor 20+
South facing

Lead Intelligence + Enrichment

Website activity, viewed content, campaign engagement and buyer preferences.

Form Submission

Delay

Will run after 4 hours 10 minutes

Send SMS Template

SMS: A Kit Launch to VIP Realtors

View Preview

Campaign Management

Build targeted email and SMS campaigns using live CRM audiences.

Inventory

Floor 1Floor 2Floor 3Floor 4
AIRES

Inventory

120 / 240 available
NorthWestSouthEast

Live Inventory + Availability

Connect buyer demand to available units, lots and parking.

Inventory Sold

23%

32 / 121 units sold

Units Sold32
Available Units89
Revenue Sold$23,563,000
Revenue Available$173,658,335

Portfolio Intelligence

Compare demand, inventory and performance across every project.

Everything your team needs to operate demand in one place.

Capture & Attribute

  • Website + registration forms
  • Identified website activity
  • Behavioural activity timeline
  • Source + campaign attribution
  • Advanced filters
  • Saved views
  • Custom smart lists

Engage & Convert

  • Lead scoring
  • Email + SMS inbox
  • Lead assignment + ownership
  • Tasks, notes + next actions
  • Custom fields + tags

Manage & Grow

  • Project + community management
  • Unit, lot + parking records
  • Custom reports
  • CRM import + integrations

One source of truth.
Four ways to drive growth.

Always-on engagement that responds instantly, answers project questions, qualifies buyer intent, and books the next step.

Management TeamsMarketing TeamsSales TeamsAgencies
AIRES architectural emblem

See our CRM in action.

Walk through the workflow with your projects and team in mind.

Explore CooperBook a Demo