# AIRES > AIRES provides CRM and AI-powered lead follow-up for new-home developers, sales teams, and project marketing agencies. AIRES offers two products: AIRES CRM and Cooper. AIRES CRM manages buyer records, conversations, campaigns, appointments, and inventory for new-home sales. Cooper is an AI sales assistant that engages buyers across voice, SMS, and email, qualifies leads, nurtures conversations, and books appointments. Customers can use the products separately or together. Cooper can also work with supported existing CRM systems; confirm integration availability and scope with the AIRES team. The website's interactive product previews contain illustrative sample data, not customer performance results. Team experience and program memberships are not product performance guarantees. ## Products and purchasing - [AIRES overview](https://aires-website-2026.vercel.app/): Platform overview and example workflows. - [AIRES CRM](https://aires-website-2026.vercel.app/crm/): Buyer records, campaigns, inventory, and reporting. - [Cooper](https://aires-website-2026.vercel.app/cooper/): AI-powered engagement, qualification, and appointment booking. - [Pricing](https://aires-website-2026.vercel.app/pricing/): Published starting prices; contact AIRES for scope and a quote. - [Frequently asked questions](https://aires-website-2026.vercel.app/faq/): Product fit, integrations, onboarding, and data questions. - [Book a demo](https://aires-website-2026.vercel.app/contact/): Discuss project requirements with the team. ## Solutions by team - [Management](https://aires-website-2026.vercel.app/solutions/management/): Project and portfolio visibility. - [Marketing](https://aires-website-2026.vercel.app/solutions/marketing/): Buyer demand and campaign follow-up. - [Sales](https://aires-website-2026.vercel.app/solutions/sales/): Buyer conversations and sales workflows. - [Agencies](https://aires-website-2026.vercel.app/solutions/agencies/): New-home project marketing workflows. ## Company and policies - [Company](https://aires-website-2026.vercel.app/company/): Team background and professional profiles. - [Privacy policy](https://aires-website-2026.vercel.app/privacy/) - [Terms of service](https://aires-website-2026.vercel.app/terms/) - [Site map](https://aires-website-2026.vercel.app/sitemap/)